{MUSIC: Subtle instrumentation comes up, a rectangle forms with video of a clinician showing medical information on a tablet to an older African American couple. The words “medical expertise of local health providers” builds under box in sync VO. Then a teal box forms on right of screen with words “national Medicare experience of Aetna” along with Aetna logo in sync with VO}
{VO} What do you get when you combine the medical expertise of local health providers with the national Medicare experience of Aetna?
{Transition to full screen image of older white male patient and younger African-American a clinician in celebratory hand clasp with words, “Aetna Medicare Prime plans, care centered around you “, in box underneath.}
{VO}Aetna Medicare Prime plans, care centered around you.
{Transition to image of violet US map, yellow dots gradually appear from left to right of the map indicating locations of Prime health plans in sync with VO then a teal circle with “Aetna Prime” suddenly appears over the map in sync with VO }
{VO}Aetna contracts with providers across the United States. Then, we carefully choose providers in certain places to form a different kind of health care relationship through a Medicare Advantage plan called Aetna Prime.
{Silent video footage of Mark Bertolini with teal frame drops from top of screen. Once footage centered on screen, Mark’s name and title roll out from left to right in a grey box in the lower left corner of teal frame. Background music transitions to upbeat tempo while Mark is speaking. A violet box with teal frame appears with words in sync with VO “It’s about the individual, their doctor and their hospital. It’s about this relationship.”}
{VO} Why Aetna Prime? In the words of Mark Bertolini, Aetna chairman and CEO,
“It’s about the individual, their doctor and their hospital. It’s about this relationship.”
{Original music resumes: A teal circle labeled “Aetna Prime”’ appears, then 7 other circles with medical images gradually form around the Aetna Prime circle; next to each circle words develop that correspond to the image to define a type of healthcare provider: home health care, skilled care, hospital, lab, specialist, outpatient and pharmacy}
{VO} Aetna Prime features exclusive plan networks with selected local providers.
{Image of the center circle and surrounding circles swirl around and shrink to re-emerge and grow into a new image of a center circle with an icon of a standing human silhouette with arms raised at 45 degree angles. Around the human icon are 8 circles containing icons that represent whole person health; 1. Intellect - side view of cranberry head silhouette with cogs representing the mind; 2. Nutrition - teal apple icon while fork overlaid; 3. Fitness – violet icon of person on treadmill; 4. Safety – cranberry shield with white cross on it 5. Finance- teal icon of stacked coins with $ sign on them; 6. Emotions cranberry Greek theatre masks – happy and dap; 7. Socialization – violet balloon icons for speech: and 8. Shelter – violet house icon with while heart overlaid. These whole person health circles move slowly around the central circle in sync with VO}
{VO} These plans promote whole person health through a powerful blend of:
{Circle images are suddenly wiped away from top to bottom of the screen and replaced by white background. In sync with VO bullets, 3 images roll out sequentially from top to bottom of the screen with teal boxes at the bottom of the images with captions. 1) First image: Hispanic male senior patient and younger Hispanic doctor in warm hand shake - patient centered care; 2) second image: mixed race and gender clinicians in scrubs sitting about a small table - coordinated services; 3) older white female patient looking down at something as a shadowed physician in front of her is explaining something to her- enhanced provider communication.}
{VO}
• Patient-centered care
• Coordinated services
• Enhanced provider communication
{Sudden horizontal screen split and video pops up in a teal frame of a younger white clinician sitting in front of lab images and a computer talking with an older female white patient who is standing in front of her. The clinician reaches out and touches the patient on the shoulder tenderly while talking to her. A teal circle with “doctor led care teams” with care team icon pops up on right side of teal box in sync with VO}
{VO} Prime plans strengthen the patient-doctor relationship. Doctor-led care teams
{Fade to new video in teal frame with circle containing “doctor led cate team” and care team icon on the mid right side of frame. Show segment of three female clinicians, white, African-American and Asian, entering a patient hospital room, the African-American smiles and introduces herself to a happy looking older female patient in bed. Video then cuts to the same three clinicians walking down the hospital hallway smiling at talking in a way that indicates agreement and satisfaction among the group.}
include health experts from Aetna Prime providers. We help primary care physician (PCP) offices with patient outreach and care coordination.
{Fade from video to image in teal frame of African-American female clinician sitting in front of older African-American female patient also seated. Both are looking down at a medicine bottle held by the clinician.}
{VO} This support allows doctors to spend more time tending to patients and their unique needs.
{Change in music with energetic vibe - Video frame rotates around image and transitions from static to color video segment with audio of Dr. Charles Kennedy, vice president/chief medical officer for integration at Aetna. Dr. Kennedy’s name and title appear in grey box in lower left of teal frame. As Dr. Kennedy speaks, his video segments shrinks to full right side of the frame. As audio continues, in upper left of the frame an image of an Aetna building forms and lower left of frame is Aetna logo appears.}
{Dr. Charles Kennedy, vice president/chief medical officer for integration at Aetna.} “Everybody’s working together as a single team to help you become as healthy or avoid the progression of disease as much as possible.”
{Change music to happy whistling sounding melody. Fade in of large dark grey circle with “Doctor led care team’ with care team icon in the middle of the screen. Cranberry, violet and teal circles drop from top middle of screen and swirl around the middle circle until they are equal distance around the center circle. Each circle contains an icon and written name of healthcare provider types – home healthcare, skilled care, hospital & ER, lab, outpatient, pharmacy and specialist. In sync with VO “medical data sharing”, dotted lines begin to connect all circles. In sync with VO - wording appears to the right of the connect circle image. “Identify needs - make informed decisions – get services when needed.”}
{VO} Prime teams also help with medical data sharing. This allows the care teams to identify health care needs and make informed decisions to get the services you need when you need them.
{Transition to a full screen image of older African-American female standing at a pharmacy counter with middle aged African-American pharmacist. In sync with VO teal box raises from bottom of screen with caption “get the most from your plan”.}
{VO} This personal support helps you feel confident in your health care choices and assured that you’re getting the most from your plan.
{An image of a seated older while male patient looking left to blurred image of a clinician in the foreground drops from the top of the screen. In sync with VO a teal box appears at the bottom of the image with caption, “we’re better together.”}
{VO} Aetna Prime is changing health care relationships so that we’re better together.
{Teal box enlarges to cover screen. A white circle appears in the middle of the teal covered screen and then splits into 3 horizontally linked circles of the same size. In sync with VO, the left circle displays an image of a seated late middle aged white female clinician with caption ‘”health care expertise” under it and the right circle displays a young African-American clinician seated in scrubs working on a laptop with the caption “Healthcare resources” under it. The middle circle which remained white, now displays an image of a seated older African-American male patient with a cane looking at an Asian clinician seated next to him with the caption, “patient focus.” The three circles collapse into the center circle with the center circle’s image remaining displayed. As the center circle begins to enlarge, it’s surrounded by a teal boarder that transforms it into a solid teal circle. This shrinks away as another teal circle appears and enlarges with the caption, “the right care”. In sync with the VO, a violet circle of same size appears with the caption,” the right time”, a small grey circle appears with “and’ a fourth medium size circle appears with ‘place.”}
Combined health care expertise and resources focus on the patient to effectively address personal needs and ensure they get the right care, at the right time and place.
{Text on screen}
Call: 1-844-973-3434 (TTY 711)
8 a.m. - 8 p.m., 7 days a week, from October 1 through February 28
A licensed agent will answer your call.
AetnaMedicare.com/HNH1
Aetna logo Provider logo
{Disclaimers to appear on screen:}
This provider participates in Aetna Medicare Advantage networks. Aetna Medicare is an HMO, PPO plan with a Medicare contract. Our SNPs also have contracts with State Medicaid programs. Enrollment in our plans depends on contract renewal.See Evidence of Coverage for a complete description of plan benefits, exclusions, limitations and conditions of coverage. Plan features and availability may vary by service area. The provider network may change at any time. You will receive notice when necessary. This information is not a complete description of benefits. Contact the plan for more information. Limitations, copayments, and retrictions may apply. Benefits may change on January 1 of each year. Participating physicians, hospital and other health care providers are independent contractors and are neither agents nor employees of Aetna. The availability of any particular provider cannot be guaranteed, and provider network composition is subject to change.
©2020 Aetna Inc.
Y0001_4004_12781 Accepted 07/2018
©2019 Aetna Inc.
NR_4004_17550_C 09/2019
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